What is the history of the House of Gucci?
Italian luxury fashion house Gucci is synonymous with modern day high-end fashion, and pop culture hype. However, journey of this fashion house started by Guccio Gucci in Florence, Italy, a century ago in 1921 is rife with interesting family feuds and a high-profile murder. The latter has become the subject of the recent Ridley Scott directorial House of Gucci.
Although Ridley Scott’s movie House of Gucci takes plenty of liberties with its retelling of the events, the film truly shines in its accurate depiction of fashion from the era. Gucci’s story ranges from 1978 to 1995, and the costumes in each scene are carefully crafted to showcase not only the Gucci family’s immense wealth but also what luxury fashion actually looked like during these years. The same goes for hair and makeup, which is likely why Gucci fashion was nominated for this category in the 2022 Academy Awards.
Know the History of the Luxury Fashion Brand before You Watch ‘House of Gucci’ As the brand celebrates its centenary year since its founding, Gucci fashion stands as a reminder how the global fashion brand had many enemies “House of Gucci” is still entertaining to watch and looks into the dark history of the famed Italian fashion house that we know now.
From the advent of the Gucci brand to the disastrous ending to Reggiani and Gucci’s marriage, here’s everything you need to know about the real story behind the Gucci fashion before going to see the film. As the brand celebrates its centenary year since its founding, Gucci stands as a reminder how the global fashion brand had many enemies. The movie starring Lady Gaga, Adam Driver, Jared Leto, Salma Hayek and Al Pacino traces the story of 1995 murder of Maurizio Gucci, the grandson of the founder, who was shot dead on the stairs to his office, on the orders of his former wife. Adam plays the role of Maurizio while Gaga plays the role of his ex-wife Patrizia Reggiani.
Without wanting to give too much away (although we’re sure you’re well aware of the highly publicised story), Gucci family follows the marriage of Patrizia Reggiani and Maurizio Gucci, the heir to Guccio Gucci’s fashion house. Director/producer Scott made “House of Gucci” with the cooperation of the Gucci fashion house, which the Gucci family sold in 1993. The brand allowed Scott’s production to access its wardrobe archives for costume designs and props. So, while the fashion may be accurate, what is the true story behind the Gucci drama?
Gucci has renewed interest in the titular Gucci family’s story of business, struggle, and betrayal—but just how much does the film leave out about the notorious plot that culminated in murder? Gucci fashion is helmed by a star-studded cast under the guidance of the Academy Award-nominated director Ridley Scott. The film tells the story of Gucci, but centers specifically on the relationship between the late Maurizio Gucci (Adam Driver) and his ex-wife Patrizia Reggiani (Lady Gaga).
What are the different types of products available from the House of Gucci?
While Gucci stores continued to open across the world, the house also continued expanding its product range. Thus, around the mid-1960s, items such as watches, jewellery and eyewear were added to its offerings. All of these are among the most sought-after products to this day. Gucci is a renowned name in the world of luxury leather goods, fashion, watches and jewellery. The dynamism, creativity, artistic aesthetic and detailing in its products represent the pinnacle of craftsmanship.
As its fame grew, England’s upper-class started taking note of the Gucci brand. Among the many things that Gucci subsequently added to its portfolio were silk goods, leather shoes and handbags. Know the History of the Luxury Fashion Brand before You Watch ‘House of Gucci’ Gucci’s first fragrance was launched in 1975 and scents would continue to be a stronghold for the company, from Gucci Guilty and Flora by Gucci to Gucci by Gucci and Gucci Bloom.
Gucci launched a Rolls-Royce luggage set in 1970 and partnered with American Motors Corporation (AMC) to create the Gucci version of the AMC Hornet that was marketed during the 1971, 1972, and 1973 model years. The Gucci Sport about wagon became one of the first American cars to offer a special luxury trim package created by a famous fashion designer. Gucci launched Gucci Perfumes (Il Mio Profumo) and its first watch (Model 2000) in 1972, its first franchised store in the US in 1973, and opened the Gucci Galleria in its Beverly Hills store in 1977, a private art gallery adjoined to the store and reserved to premium clients who were given a golden key to access it. From 1978 to 1984 a Miami-based coachbuilder marketed a Gucci edition of the Cadillac Seville sedan (the 1978 model is exhibited at the Gucci Museum).
In the early years of the company, Guccio sold leather products to the wealthiest in Italy. While making luggage was of course a part of his brand, he also made saddles for horses from some of the finest Italian leather. In fact, many of Gucci’s modern-day designs are inspired by the early equestrian equipment it made.
In September 2016, Gucci inaugurated the Gucci Hub, its new Milan headquarters built in the former Caproni aeronautical factory. In July 2017, Gucci announced the launch of Gucci Décor, the first time the brand tested itself in the home decoration segment. In April 2018, Gucci inaugurated the ArtLab, a 37,000-square-metre center of innovation outside of Florence in Italy, where new leather goods, footwear, new materials, metal hardware and packaging are developed and tested. In November 2018, Gucci opened the Gucci Wooster Bookstore in New York, a 2,000-book shop curated by the founder of Dashwood Books David Strettell. In April 2019, the company launched Gucci 9, a 500-employee network of 6 call centers worldwide for high-end customer service. Gucci also revived its makeup collection and launched its first fine jewelry collection.
What are some of the most famous products from the House of Gucci?
Gucci is a renowned name in the world of luxury leather goods, fashion, watches and jewellery. The dynamism, creativity, artistic aesthetic and detailing in its products represent the pinnacle of craftsmanship. Know the History of the Luxury Fashion Brand before You Watch ‘House of Gucci’ As its fame grew, England’s upper-class started taking note of the Gucci brand. Among the many things that Gucci subsequently added to its portfolio were silk goods, leather shoes and handbags.
While Gucci stores continued to open across the world, the house also continued expanding its product range. Thus, around the mid-1960s, items such as watches, jewellery and eyewear were added to its offerings. All of these are among the most sought-after products to this day. House of Gucci: The Real-life Story Behind One of Fashion’s Biggest Crimes
“Like all other famous brands, the story of Gucci begins with the vision of its founder.” — Guccio Gucci. In the history of Gucci, up until the end of the Gucci family era, the design, promotion, and production of Gucci products were handled by the members of the Gucci family. In the early years of the company, Guccio sold leather products to the wealthiest in Italy. While making luggage was of course a part of his brand, he also made saddles for horses from some of the finest Italian leather. In fact, many of Gucci’s modern-day designs are inspired by the early equestrian equipment it made.
The print that Gucci created comprised a series of small, interconnected diamonds set in a dark background. It became Gucci’s first signature design, which was used in its highly successful range of suitcases. On the 100th anniversary of Gucci in 2021, Michele unveiled the ‘Aria’ collection in partnership with Balenciaga. For the collection, he drew inspiration from Gucci’s most iconic products and designs, including Flora print, Bamboo bag, equestrian-inspired pieces and Tom Ford’s classics.
The popularity of Gucci kept growing through the 1960s with more and more from the wealthy class becoming its customers. Among them was Jackie Kennedy, who famously sported a Gucci purse in 1961. It instantly turned the tote into a must-have Gucci product. The popularity of the purse led to it being later renamed and relaunched as ‘Jackie’.Grace Kelly, the Princess of Monaco, was a regular Gucci patron. Following one of her visits to a Gucci store, Rodolfo commissioned a special floral scarf in her honour as a gift for the princess in 1966.
