The Most Followed & Influential Music Bloggers & Influencers in 2025
— Who’s Setting the Trends in the Music World?
In 2025, music isn’t just about sound — it’s about influence. From viral TikTok curators to blog giants and playlist kings & queens, music influencers are shaping what we hear, wear, and vibe to. Want to know who’s driving the culture? We’ve rounded up the most followed and influential music bloggers and influencers setting the tone this year!
Let’s get into the power players of the music world.
1. NotJustOk (Nigeria’s Music Bible)
Platform: Blog, Instagram, YouTube, X
With millions of followers, NotJustOk remains the go-to source for African music news, premieres, and rising stars. Their curated content and early cosigns have helped launch several careers.
“If NotJustOk posts your song, the streets are watching!”
2. Tunde Ednut
Platform: Instagram
Tunde isn’t just a blogger — he’s a tastemaker. His massive Instagram following gives him the power to turn songs viral overnight. Whether he’s posting a clip of a rising artist or sparking debates, when Tunde speaks, Naija listens.
Influencer + Music Plug = Instant impact.
3. BlackySpeakz
Platform: YouTube, TikTok
Known for breaking down hip-hop trends and global sounds, BlackySpeakz is one of YouTube’s top music commentators. In 2025, he’s branched into Afrobeats, making him a global cross-genre voice with a loyal Gen Z following.
4. ItsBlaqBonez (Yes, the rapper!)
Platform: TikTok, IG, X
Rapper by profession, influencer by default. Blaqbonez’s hilarious takes, music promos, and authentic presence have made him a cultural icon and viral machine. His ability to promote himself while uplifting others makes him highly influential.
5. Complex Music & The Shade Room
Platform: Instagram, Threads, YouTube
Both platforms consistently shape the American and global urban music narrative. From breaking celebrity drama to dropping new releases, what they post gets the world talking.
They post it — it trends.
6. Kemi Olunloyo
Platform: X (Twitter), Instagram
Love her or hate her, Kemi Olunloyo knows how to spark attention. When she comments on Nigerian artists or music industry tea, blogs follow her lead. Her influence in the entertainment space is undeniable.
7. Zane Lowe (Apple Music)
Platform: Apple Music, YouTube, IG
As the face of Apple Music interviews, Zane continues to spotlight the biggest artists and rising global talent. His co-sign can elevate any artist overnight.
8. Music Xclusives
Platform: Instagram, YouTube
This U.S.-based blog shines a spotlight on Afrobeats, R&B, and Hip-Hop. Known for high-quality interviews and premieres, Music Xclusives is now one of the most respected urban platforms.
9. Audiomack Africa
Platform: Blog, App, Instagram
Not just a streaming platform — Audiomack Africa curates content, playlists, and blogs that amplify rising African talent. If they feature you, your stream count is about to rise.
10. Joey Akan – Afrobeats Journalist Extraordinaire
Platform: Newsletter (Afrobeats Intelligence), X
Joey Akan is respected for his deep, insider knowledge of the African music industry. His analysis and commentary shape industry narratives and provide rare behind-the-scenes gems.
Smart. Sharp. Always on point.
Honorable Mentions 🔥
1. TooXclusive
2. Pulse Nigeria
3. The Native Mag
4. Turntable Charts
5. Tayo Aina (YouTube)
6. BellaNaija Music
7. HipTV
Why This Matters
In today’s music world, influence drives visibility. These bloggers and influencers aren’t just documenting trends — they're creating them. If you're an artist, brand, or fan, keeping an eye on these names could be your gateway to discovering the next big thing.
Who’s your favorite music influencer right now? Did we miss anyone? Drop their name in the comments!
Like, share, and tag a music lover who needs this list.
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